GetWhy, a market research AI platform that extracts insights from video interviews, raises $34.5M

GetWhy, a Danish consumer research tech company, is shaking up the market research industry with a $34.5 million Series A funding round. This significant investment, led by PeakSpan Capital, reflects the growing excitement for AI-powered solutions that are already gaining traction with major brands.

Extracting Insights from Faces, Not Just Words

Unlike traditional text-based surveys, GetWhy leverages the power of video interviews. Their platform allows businesses to conduct market research and gain deeper customer insights through video interactions. This approach captures not just what people say, but also their facial expressions, body language, and overall sentiment.

The Secret Ingredient: Bloom, the AI Analyst

GetWhy's secret weapon is Bloom, their cutting-edge AI engine. Bloom analyzes video responses to questions, automatically extracting key quotes and identifying patterns. Trained on a massive dataset of past interviews, Bloom can reduce analysis time from days or weeks to a mere 25 minutes.

Faster Results, Big-Name Clients

GetWhy boasts an impressive roster of clients, including industry giants like Nestlé, McDonald's, Nike, and L'Oréal.  The platform streamlines the entire research process:

• Simplified Setup: GetWhy can design a market study template based on your specific needs.
• Fast Recruitment:  They offer a dedicated recruitment team to ensure you get the right participants quickly.
• 24-Hour Turnaround:  GetWhy guarantees completion of your research project within 24 hours.

The Future of Market Research is Here

GetWhy's innovative approach to market research offers significant benefits for businesses:

• Deeper Customer Understanding: Gain richer insights by capturing nonverbal cues alongside spoken responses.
• Unparalleled Speed: Get results faster than ever before with AI-powered analysis.
• Simplified Process: Focus on getting the right questions answered, not on managing logistics.

With this substantial funding round, GetWhy is poised to become a leader in the future of market research. Their AI-powered video interview platform offers a faster, more insightful way to understand your customers and make informed business decisions.

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